Thousands have come from all over the world for Hotter H Hell Hundred 2010.
Whether it's to participate or just spectate.... There's something about this Wichita Falls' tradition that draws them in.
Newschannel 6 wanted to know... What brings you to the race this weekend?
We caught up with several Hotter N Hell participants at the consumer show.
Many of them from right here in Texoma.
"HHH started the year I was born so I'm kind of partial. And my dad rides bike."
Alicia Eison has ridden in the race several times over the years.... Becoming not only a birthday- but a family tradition as well.
"I've ridden tandem with my dad and my sister has ridden with him," says Eison.
"I positioned myself at the first turn for the 10k ride and I saw a lot of young people in 1981 and I've seen a lot of them grow up over the years and some have become nationally ranked cyclist so getting in touch with folks who have been with the ride for a long time is really gratifying," says HHH Committee Chairman Roby Christie.
Some travel from across state lines... Just to be in the middle of the masses.
"The attraction of having 12-15 thousand people all riding bikes and all loving the same sport. It's good exercise," HHH participant Robert White told Newschannel 6.
It is good exercise.... And for some- helping pro-long their life.
"When you get my age at 54 it's bucket list items and things you want to challenge yourself to and see if you can accomplish. A year ago my doctor told me to loose weight or die so in last year lost 100 pounds and decided to do HHH, just an adventure," said rider Kenny Price.
For others... It's an adventure... But also something much more serious- an intense competition.
"These are really sweet bikes, these are the kind Lance Armstrong rides."
Whatever it is that brings you to hotter n hell.... Organizers want to make sure you come back.
"We're working hard to perpetuate the HHH and to continue doing good for cycling in Texas and cycling in Wichita Falls."
The best place to watch is from the east steps of the Kay Yeager Coliseum.
Monday, May 21 2012 11:37 AM EDT2012-05-21 15:37:49 GMT
Officials say the escaped inmate is armed and dangerous and was last seen in Jack County after escaping from Parker County. Officials are asking you to be on the lookout for 29-year-old Donald McFadden
An official in Parker County told Newschannel 6 an inmate escaped Parker County jail Friday. They say he is armed and dangerous.
Monday, May 21 2012 7:11 AM EDT2012-05-21 11:11:37 GMT
Beautiful Weather Continues!Under clear skies and light winds, temperatures will bottom out near 50 degrees around sunrise Sunday morning. Then, with lots of sunshine, we'll warm to around 70 degrees by
Sunday, May 20 2012 9:08 PM EDT2012-05-21 01:08:32 GMT
The Big Brothers and Big Sisters of North Texas had a lot of people working on a Sunday to raise a lot of money. Bowl for Kids' Sake has grown in the past three years, with this year being the largest
Bowl for Kids' Sake has grown in the past three years, with this year being the largest with over $30,000 raised and 48 teams in the event.
Monday, May 21 2012 2:03 PM EDT2012-05-21 18:03:33 GMT
Memorial Day is a time to honor those who serve and remember those who have died in war. But sadly, it has also become a key opportunity for scammers to target those who are serving or have served their
Memorial Day is a time to honor those who serve and remember those who have died in war. But sadly, it has also become a key opportunity for scammers to target those who are serving or have served their nation.
Monday, May 21 2012 9:31 AM EDT2012-05-21 13:31:32 GMT
GREENSBORO, N.C. (AP) - The jury deciding the fate of John Edwards is set to resume deliberations in North Carolina Monday following a weekend break. The former presidential candidate faces 30 years in
GREENSBORO, N.C. (AP) - The jury deciding the fate of John Edwards is set to resume deliberations in North Carolina Monday following a weekend break.
Monday, May 21 2012 9:31 AM EDT2012-05-21 13:31:32 GMT
CHICAGO (AP) - As President Barack Obama and fellow NATO leaders herald the coming end of the deeply unpopular Afghanistan war, they face the grim reality of two more years of fighting ahead and more of
CHICAGO (AP) - As President Barack Obama and fellow NATO leaders herald the coming end of the deeply unpopular Afghanistan war, they face the grim reality of two more years of fighting ahead and more of their troops sure to die in combat.
Monday, May 21 2012 9:31 AM EDT2012-05-21 13:31:32 GMT
OKLAHOMA CITY (AP) - Harvest is now under way of wheat in Oklahoma with officials and farmers optimistic that the 2012 crop will far surpass the drought-ravaged 2011 crop. Debbie Wedel (WAY'-dul) with
OKLAHOMA CITY (AP) - Harvest is now under way of wheat in Oklahoma with officials and farmers optimistic that the 2012 crop will far surpass the drought-ravaged 2011 crop.
Monday, May 21 2012 9:31 AM EDT2012-05-21 13:31:32 GMT
SHAWNEE, Okla. (AP) - A preliminary hearing is scheduled for a former McLoud third-grade teacher and a retired Pennsylvania college professor in Pottawatomie County District Court in Shawnee on child pornography
SHAWNEE, Okla. (AP) - A preliminary hearing is scheduled for a former McLoud third-grade teacher and a retired Pennsylvania college professor in Pottawatomie County District Court in Shawnee on child pornography charges.
Sunday, May 20 2012 11:39 PM EDT2012-05-21 03:39:51 GMT
For most women, applying lipstick is part of the daily routine, but many don't realize in order to get that perfect pout, it may mean coating your lips in traces of lead. The toxin was found in every brand
For most women, applying lipstick is part of the daily routine, but many don't realize in order to get that perfect pout, it may mean coating your lips in traces of lead.
Sunday, May 20 2012 10:23 PM EDT2012-05-21 02:23:41 GMT
The westbound lanes of Kell Freeway will be closed overnight beginning Monday, May 21, 2012 at 10:00 p.m. though Tuesday morning at 5:00 a.m. The closure will allow construction to continue on the new
The westbound lanes of Kell Freeway will be closed overnight beginning Monday, May 21, 2012 at 10:00 p.m. though Tuesday morning at 5:00 a.m.