There are 500 to 600 new cancer cases in the Wichita Falls area each year.
Up to 100 of those are Prostate cancer.
One Texoman who has been on both sides of the table is Oncologist Kent Ulrich.
As Newschannel 6 Lindsey Rogers found out he, himself is a three year Prostate cancer survivor.
Dr. B. Kent Ulrich has been treating Texomans with cancer for 25 years.
Despite the decades of practicing, researching and treating the disease, nothing could have prepared him for the news that he had advanced Prostate cancer.
"Nobody really knows that feeling until they're talking to you," Dr. Ulrich said.
Doctors made the discovery about four years ago during a routine colonoscopy.
A month after getting the results Dr. Ulrich was in the first surgery of his life having his prostate removed.
He said his medical background helped him truly understand his condition.
"Probably more realistic about where I stand. Knowing the truth can be very enlightening," he said.
It was only a month of recovery and Dr. Ulrich was back to work at Texas Oncology, helping his patients, but, now in a new way.
"It gives me insight as to how I can help them deal with this process their illness and their future," he said.
Dr. Ulrich is open with his patients about having cancer in hopes he will inspire others to stay positive and live each day to the fullest.
"Helps me have more clarity in my life as far as what I want to do and what's important to you, " Dr. Ulrich said.
Prostate cancer is the second most common in men.
In Wichita Falls there are about as many Prostate cancer patients as there are breast cancer.
The standard recommendation to start talking with your doctor about annual screening starts at age 50, 45 if you are African American or have a family history of the disease.
"lf we can heighten awareness of prostate cancer among men that may get some to get checked. If I can have that impact on one person, it's a positive thing," Dr. Ulrich said.