New Year's resolutions. While those three words may get forgotten later on, they're still on our minds right now, there are some Texoma businesses set to earn some cash.
When all the reprises of "Auld Lane Syne" have ended, resolutions are just beginning. It's no secret that health-related goals are at the top of many people's lists. Barbara Noble, owner of a nutrition center, says her clientele is evidence of that.
"Our sales are pretty steady all year long but we do see a boost around January," she said.
For the first two weeks to one month of each year, Noble says more people are searching for supplements and items that will help them shed a few pounds.
"We see a lot of people coming in for the weight-loss products, and just general change their diet, change their lifestyle," she said.
On the other side of the same resolution, gyms see a lot of traffic right now, too.
"People really, I think, want to wait until after the holidays before they turn over a new leaf," said a gym General Manager Kevin Byrket.
He says the first part of the year is when they see not only an increase in first-time members, but also current members who come to work out more often.
"All of our shake sales are higher. Everything is higher. This is really the time of year people are really focused on getting back in shape," Byrket said.
He says the gym surge usually lasts about 90 days. Bryket tries to get people to come at least 4 times in the first 30 days of the year; that makes them two and a half times more likely to remain a member for a year.
But, both he and Noble have some thoughts as to why the resolutions don't seem to last all year.
"People try to go from doing nothing to trying to do it all and they can't keep it up," he said.
"It's just natural for people to slack off and not take their health products," Noble said.
New year's resolutions also have an impact throughout they year at the gym. Byrket says more than 25% of their entire member-base is gained in the first couple months of each year.