It may be a few months before the pedals start pumping, but wheels are already in motion for the 30th Annual Hotter N'Hell Hundred. HHH Organizers met with business and civic leaders today to form a plan to get this year's race weekend into top gear.
Race Chairman Roby Christie says it is all about getting the community more involved. "They've come together for the last 30 years to provide the biggest work force ever for an event," said Christie. The community has provided an average of 4,000 volunteers to keep the race going every year.
That work pays off big time. The area sees 25,000 visitors annually during the weekend. Last year that translated into more than $8M for the economy. "We'd love to see an $8M impact on the area every weekend, and the race is glad to bring that at least one time a year," said Christie.
The HHH Café meeting, held at Coyote Ranch Resort in Clay County, is an annual planning function. The planning is not limited to 2011. "To make things really great, we have to look years out," explained Christie. During Wednesday's meeting the group discussed things out to 2016.
Still, the focus for Christie is clear; making things grander than last year. "This will be the biggest and best year ever," proclaimed Christie. He credits that all to the community involvement. "This is not a small town community bike ride it is a bike ride for the world and I think people, community folks will continue to come out for that," he said.
If you would like to sign up for this year's race, you can do so online. The race is set for Saturday, August 27, 2011. Newschannel 6 will provide in-depth coverage of the preparations as the time gets closer.