NAACP Urges Minorities To Up Vote In 2012

LOS ANGELES (AP) - NAACP leaders are calling on members to launch an unprecedented drive to get minorities to vote in 2012.

National Association for the Advancement of Colored People officials said at the organization's annual convention Wednesday that the NAACP will reach out to black churches, fraternities and sororities to register and educate voters over the next year.

To do that, Roger Vann, the group's chief operating officer, said the organization plans to use sophisticated databases, social media and extensive outreach.

At a session on building black political power, panelists noted that the 2010 election saw a big drop-off in the minority vote after a record turnout in 2008.