Wichita Falls Firefighters are putting on the pink, while putting out fires. For the third year in a row the department is part of the national Care Enough To Wear Pink Campaign.
It's a stark contrast from their usual uniforms.
"Most of the time we're wearing our blue uniforms so it makes it a little different," said Larry Wilkinson, a Wichita Falls Firefighter.
But Wichita Falls Firefighters are more than happy for the change of clothes this weekend, "All the important issues we have going on this is just one we have an obvious connection too," said Wilkinson.
The department is one of many across the nation participating in the Care Enough To Wear Pink Campaign. During the entire month of October they sell pink T-shirts and ribbons and besides finding the color on them, some of their trucks are decked out in pink too.
"We place them (ribbons) on the fire trucks. They can be placed on a vehicle or anywhere like that, you can write in memory of," said Firefighter Chance Simpson.
Already they've sold several thousand dollars worth and through the course of the past two years $23,000 has been raised to support finding an end to the cancer than kills 40,000 women each year.
If you would like to purchase a shirt they are sold at fire station #1 off Bluff and 10. The shirts are $15 and $5 for a ribbon. All the proceeds benefit the local Susan G. Komen Foundation.
The pink shirts will be sold through out the month of October. Wichita Falls Firefighters will also don the pink shirts during the last weekend of October and they hope you will join them by doing the same.