Midwestern State University students are teaming up with Red River Best Chevy Dealerships and the Sikes Senter Mall to get some real world marketing experience and raise awareness for breast cancer.
Professor Jackie Hoeggar's marketing class is a hands on experience where students get the opportunity to work with a local business to market a real product. Lovelle Williams, a senior, said "It's not a typical class where it's an exam, a test, you have to memorize anything, it's a life laboratory. You come to class every Tuesday or Thursday and it's just you and the teacher. She's feeding you, you're feeding back to her, we're throwing ideas at her, she's telling us 'no that's not good' in the real world this would make sense, this wouldn't make sense."
This semester Red River Best Chevy Dealerships tasked the students with marketing the new Chevy Spark which comes in a Techno Pink color. The Dealerships also suggested students plan an event to raise awareness about breast cancer in Texoma.
Professor Hoeggar said her students jumped at the opportunity and have been working for 5 weeks to secure a speaker and a venue. Thanks to some help from the Sikes Senter mall, they have a spot and will be bringing Heidi Floyd to speak. The breast cancer survivor was diagnosed with breast cancer while she was pregnant.
Taylor Turner, another of Hoeggar's students said, "We are trying to get women in the community to just come together and have a night to enjoy themselves and have good food and just kind of relax and have a great speaker." Classmate Hali Rangel added, "It just it's awesome to get to help our local community it's not going out somewhere far away it's going right he so that's always nice."
The event is October 16, from 6-8 p.m. Tickets are $12.00 and can be purchased at the customer service desk at Dillard's. All the money raised will go to the American Cancer Society of Wichita Falls.