The City Lights Parade is in the books as the biggest ever with 98 entries and about 15,000 spectators. The event is put on by Downtown Wichita Falls Development. The organization has been busy this year planning a number of events focused on downtown.
Cynthia Laney, executive director of Downtown Wichita Falls Development estimates that between the 2011 City Lights Parade to the most recent one 40,000 people have visited downtown JUST for the events put on by them. That's not counting the farmers market either.
"It's getting bigger every year," said Laney.
From October's Zombie Crawl to last Saturdays City Lights Parade Texomans are taking notice.
"We've been seeing an increase in our bottom line," said Laney. "More and more people are getting involved and sponsorship dollars and helping to promote the events. Some our stores have said that they have seen an increase in sales after our events."
"We had our best day to date, Saturday." said Bill Elbert Steward, co-owner, Alley Cat Collective.
He said last Saturday during the City Lights Parade. They let people browse until 9 p.m., normally they shutdown at 5:30 p.m.
"We have so many people come in and say we didn't know you were here or we just rarely come downtown anymore. We want people to be aware of what we're trying to do down here."
What they're trying to do is show people the one-of-a-kind merchants calling downtown home.
And it's working, in more ways than one.
"Over the last several years we have had more people interested in the buildings downtown." said Laney with Downtown Wichita Falls Development.
The traffic is coming and business is doing pretty good.
Downtown Wichita Falls Development is hosting a Christmas Crawl, Thursday December 6. It's from 5-8 p.m. Businesses will stay open for the public with music and activities.
Crystal Hall Newschannel 6.