The North Texas Falcons are in a new league for 2013, and owner Boyd Branch is refocusing his efforts to get the team's name out in the community.
"I think most people know that we're here," Branch said Monday. "But we've still got to do our part and promote."
Part of that will be a series of special guests at games this season, starting with Wichita Falls native and UFC fighter Bubba McDaniel, who will conduct the opening coin toss and make an appearance at Herb Easley Motors Saturday representing the Falcons.
Branch said the goal is for the guests to be Texoma natives who have made a name for themselves nationally.
"We hope to have someone at every of our home games that is from here and that has gone on and done something positive," Branch said.
Branch said he doesn't run his team to make a profit, instead just doing it for the love of the game, and to hopefully move some of his players on to the next level.
"If I can move one or two guys to college scholarships or maybe to the next level, that's my passion," he said.
The 2013 season, which will be the tenth for the Falcons, will be played in the new "Xclusive Football League," or XFL.
Branch said the league is based out of South Texas, and has around 65 teams, making it one of the largest leagues his team has played in.
This year the Falcons will be playing their home games at Holliday's Eagle Stadium. Branch said he hopes to play in coming years in other Texoma towns, reflecting the team's "North Texas" name and hopefully bringing some economic benefit to those towns.