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MiO Energy Gives Fans Unprecedented Access to New EDM Track and the Chance to Star in a Steve Angello & MiO Music Video
MIAMI, March 19, 2013 /PRNewswire/ -- MiO Energy Liquid Water Enhancer is syncing up with Steve Angello, acclaimed DJ, producer and founder of world-renowned dance music label Size Records. On Friday, March 22, Steve Angello will perform at The Myspace Secret Show® during Miami's hottest music week to kick off the partnership with MiO Energy and launch an online platform where fans can unlock his unreleased track inspired by MiO Energy.
"I love my job because no two days are exactly the same. Every time I get behind the decks or step into the studio I create something original and unique," said Steve Angello. "That's what drew me to MiO Energy – it gives me the freedom to create (enhance) and customize my water that's completely my own, even on the go with my busy travel schedule. Flavor the way you want it."
Unlock the Unreleased Track
The exclusive, unreleased track created by Steve Angello will live on www.MiONights.com. The catch is it's up to the fans to release it to the masses. To do so, fans must use #MiONights when uploading photos of them "capturing the night" to Instagram. Fans at Steve's secret performance will be able to instantly upload their photos to start unlocking the track immediately. Once enough photos are shared, a one-of-a-kind MiO Energy and Steve Angello music video featuring his exclusive track will be released.
"The excitement and exhilaration of enjoying electronic dance music live is the type of experience MiO Energy is all about," said Becky McAninch, Marketing Director, Beverages, Kraft. "We're excited to be a part of Steve Angello's experience in Miami and look forward to continuing the partnership with him as MiO fans are featured in his exclusive music video later this spring."
Steve and his fans will take part in a sensational experience celebrating the exciting mix of MiO Energy and music. Attendees will be able to sample both flavors of MiO Energy, Black Cherry and Green Thunder, as well as an original MiO mix created by Steve himself, called Thunder Sun Mix. Concert-goers are also encouraged to interact with a MiO Energy photo booth where fans can share photos of their experience on Instagram.
To find more information about the exclusive song and how to unlock it, visit www.MiONights.com. To learn more about MiO Energy and MiO Liquid Water Enhancer, visit www.makeitmio.com or follow on Facebook (www.facebook.com/mio) and Twitter (www.twitter.com/makeitmio).
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest consumer packaged food and beverage company, with revenues of approximately $18 billion in 2012. Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse. The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 index. For more information, visit www.kraft.com and www.facebook.com/kraft.
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