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Festival Sponsorships, Expansion Into Country Music, Supporting Veterans and Revamped Digital and Social Channels Lead the Brand's Renewed Efforts To Connect with Music Lovers Around the Country
BRADFORD, Pa., March 19, 2013 /PRNewswire/ -- Today, Zippo, maker of the world famous windproof pocket lighter, is launching the next phase of the company's music campaign, Zippo Encore. A 360 degree brand experience, Zippo Encore highlights the company's rich heritage in music and art via unique on-site festival activations, contests, and other impactful programs that engage fans both online and off.
"Zippo windproof lighters have a longstanding connection with music," said Brent Tyler, Global Brand Manager, Zippo Manufacturing Company. "They have been held high by fans to salute performers, featured on album sleeves, and even sampled in songs - Zippo Encore exists to celebrate this connection. Coming off last year's success, we wanted to make sure we did things bigger and better this year. We wanted to further connect with consumers through our common love, music, in unique and exciting ways."
Taking Mayhem to a New Level
Building off of the great success of last year's activation, Zippo Encore will once again sponsor the 6th annual Rockstar Energy Drink Mayhem Festival, North America's longest running and most successful touring metal and rock focused festival. Expanding beyond metal and rock, Zippo Encore will be announcing its sponsorship of two additional summer concert series this spring, in the alternative and country genres.
During the Rockstar Energy Drink Mayhem Festival, Zippo Encore will provide unique experiences that will resonate with the overall goal of engaging fans of the brand and music at every step. One unique experience is the first ever Zippo Encore Artist Custom Program. The program will be the first of its kind, with custom lighters created at the hands of the musicians themselves. The musicians were encouraged to create a design for their own Zippo lighter and these unique forms of artistic expression will be on sale at the Zippo Encore booth during the Rockstar Energy Drink Mayhem Festival.
In addition, fans will be able to submit their own artwork for a chance to have their design become the official Rockstar Energy Drink Mayhem Festival Zippo Lighter. The winning designer will receive the custom lighter, VIP tickets and pit passes to a Rockstar Energy Drink Mayhem Festival show of their choosing. The window for submissions will open March 25th and last through May 25th; fans can enter and find out details about the contest on ZippoEncore.com.
Adding another element to its presence at the Rockstar Energy Drink Mayhem Festival, Zippo Encore will also be working with model, actress and webhost, Jayme Foxx. Miss Foxx will be live tweeting and posting photos to Instagram for Zippo Encore and will also be hosting several web-based videos about her time and dealings on the open highway with the brand during this year's festivals.
Honoring our Nation's Heroes
Zippo has also aligned with the official charity of the 6th annual Rockstar Energy Drink Mayhem Festival, Metal of Honor - an umbrella organization that supports regional and national veteran affair focused charities throughout America. As part of this partnership, Zippo will create the official 2013 Metal of Honor lighter which will be available for purchase during the Rockstar Energy Drink Mayhem Festival this summer. One-hundred percent of the profits from the sale of these exclusive lighters will be donated to Metal of Honor to help support the work they do for veterans around the country.
"We couldn't be more proud to be associated with this great charity. Here at Zippo, the military is part of our DNA and veterans and those who currently serve will always hold a special place in our hearts. We're excited to be able to support Metal of Honor and their charitable works through Zippo Encore," added Tyler.
Engaging Fans Online
Zippo is also redesigning the Zippo Encore website (ZippoEncore.com) and launching a multi-faceted social media plan using a variety of platforms to update music lovers on everything happening with Zippo Encore. A Facebook Fan Page (www.facebook.com/ZippoEncore), a Twitter account (@ZippoEncore), an Instagram account (@ZippoEncore) and a branded YouTube Channel (www.YouTube.com/ZippoEncore) will be offering fans exclusive content from the shows, including behind-the-scenes photos and videos from the road and ticket giveaways.
Zippo Encore Goes Global
Zippo Encore will not only be expanding in the U.S., but also its global efforts, activating at nearly a dozen different festivals in several countries. Each international leg of Zippo Encore will share the excitement and activation as their U.S. counterparts with unique on-site activations, custom contests and special giveaways and prizes. Content from these international events will also be pushed through the Zippo Encore website and social media channels so that those not in attendance can engage in everything Zippo Encore has to offer globally.
Zippo Encore will be providing music lovers with unique access and experiences to some of the top music tours throughout 2013. For more information on Zippo Encore, social media sites and upcoming show dates and Zippo Encore related news, visit www.ZippoEncore.com.
One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, PA, where it has manufactured over 500 million windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and is backed by the company's famous lifetime guarantee – "It works, or we fix it free.™" Zippo's diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts. Zippo markets in over 160 countries and also owns the Ronson brand of lighters and fuel and W.R. Case and Sons Cutlery Company, both based in Bradford, PA. For more information, visit Zippo.com.
About Jayme Foxx
Jayme Foxx is recognized internationally as the hottest "host in your pocket" for Nokia's Royal Artist Club and Altitude TV's show, Crazy Like a Foxx, seen by millions of Nokia, iPhone, Sprint, T-Mobile, AT&T and Verizon customers. In addition, this model turned host, has graced the pages and covers of numerous international magazines, look books for high-end fashion designers, has been seen walking the runway for LA Fashion Week and can be found in P!NK's music video, "So What".
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