Information contained on this page is provided by companies via press release distributed through PR Newswire, an independent third-party content provider. PR Newswire, WorldNow and this Station make no warranties or representations in connection therewith.
buyCalls Improves Call Center Efficiency and Customer Satisfaction through Integration of Cloud-Based IVR, Call Recordings and Reporting Analytics
SANTA BARBARA, Calif., March 20, 2013 /PRNewswire/ -- RingRevenue, the leader in call marketing automation solutions, announced today the success of its campaign with buyCalls, increasing quarterly revenues for the national advertising and lead generation agency by more than $120,000 from implementing its platform.
The Southern Pines, NC-based buyCalls specializes in driving call traffic for its clients that include travel, cable, Internet, satellite television, and home security providers. One particular home security campaign, however, presented buyCalls with significant problems as they recognized a difference in the performance between two call centers.
buyCalls needed deeper insight into the root causes of this performance discrepancy, and opted for RingRevenue's class-leading IVR (interactive voice response), call recordings, and reporting analytics to investigate closing rates, call abandonment, and other metrics. RingRevenue's cloud-based platform was able to quickly identify why calls between buyCalls' customer service and sales lines were being misrouted.
"After implementing RingRevenue's call marketing technology, we saw immediate results both in terms of call center performance and corresponding revenue generation," said Heather Adams, General Manager at buyCalls. "The $120,000 quarterly revenue increase is directly related to RingRevenue's platform, specifically how it enabled us to analyze methods to make the underperforming call center more efficient and increase sales volumes. We simply could not achieve these results with any other partner, and will use RingRevenue going forward to look at traffic in other verticals, pinpoint noteworthy trends, and find new areas for revenue growth."
"buyCalls was able to look deeper into their call center analytics with our easy-to-use platform, which allowed them to operate more efficiently and boost revenue," said Jason Spievak, CEO of RingRevenue. "They relied on our technology to review call center performance and optimize their campaigns to improve the quality of their calls and their customers' overall brand experience. This is a great example of the immediate ROI that RingRevenue can bring to an organization."
Full details about buyCalls' successful integration with RingRevenue are included in the just released case study available at http://www.ringrevenue.com/corporate/resources/buycalls.
For more information about buyCalls' services, visit www.buycalls.com.
RingRevenue is the industry-leading provider of call marketing automation solutions. RingRevenue's patented cloud-based platform makes it easy to seamlessly integrate with the solutions you already use. By delivering complete campaign management, clear attribution and practical analytics in one end-to-end solution, RingRevenue helps businesses grow revenue across online, offline and mobile marketing channels. Proven revenue-generating partnerships with the leading performance marketing networks, agencies and Fortune 1000 and Inc 500 brands make RingRevenue the industry-leading solution for call performance marketing. RingRevenue was founded in 2007 by a team of technology executives who built their prior startup into a multi-hundred million-dollar public company. RingRevenue is backed by leading venture capital firms GRP Partners, Rincon Venture Partners and Persistence Partners. To request a demo, please visit www.ringrevenue.com or call 888-675-2007.
©2012 PR Newswire. All Rights Reserved.