Abercrombie & Fitch's Clothing Controversy - KAUZ-TV: Newschannel 6 Now | Wichita Falls, TX

Abercrombie & Fitch's Clothing Controversy

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A controversial remark made by clothing retailer Abercrombie & Fitch's CEO Mike Jeffries is back in the spotlight nearly 7 years later. The CEO says his company's clothes are not meant for plus-size people. "America's unattractive, overweight or otherwise undesirable teens can shop elsewhere" Jeffries says.

Many Texomans are outraged and the remark has them thinking twice from buying that brand. They say stores that market to teens should send a healthier message.

"I think its very wrong for them to say stuff like that. Some children cannot help being overweight" says Texoma parent Kathi Jezisek.

Consumers who walk into the store will not find clothes in extra-large sizes for women. The largest women's pant size is a size 10 and this message can lead to teen body image problems. Poor body image has become a growing epidemic especially in teen girls. Stores like Abercrombie do not help with issues such as eating disorders and low self-esteem. Statistics show that 1 in 3 high school students thought they were overweight when they were not, and 80% of American women are dissatisfied with their appearance.

To raise awareness, parents are taking steps at home by teaching them how to eat right and steer them in the right direction. This way, children can maintain a healthy body image and be comfortable in their own skin.

Currently, an online petition boycotting Abercrombie & Fitch has started and so far has acquired more than 1000 signatures.

Cynthia Kobayashi, Newschannel Six.