People in the thousands flock to the Texoma area once a year for the Hotter'N Hell Hundred. These crowds include everything from race participants, family members, volunteers, and spectators that make this area their home for the 4 day weekend.
Julie Ayres, Media Representative for the HHH, anticipates an influx of people coming to Texoma for this year's 32nd race/ride.
"We have about 14,000-15,000 participants in the event. Each of those participants, as you can imagine are going to have their support systems with them," said Ayres.
These support systems will need a place to lay their head during the busy weekend. Luckily, Texoma has plenty hotels that cater to the large crowds. Owners of a Burkburnett motel have been welcoming the boom in business for the past 19 years.
Harshadrai and Bhavna Desai own two different motel locations in the Burkburnett area and both locations are close to being booked for the 32nd annual Hotter'N Hell Hundred.
"We have had very good business every year since we've opened, 95% of the time we have very good business that weekend" Desai said.
Locally owned hotels fill up rather quickly in anticipation of the annual event. Some participants make plans to return as early as the start of the New Year.
"We start getting reservations from the first of January," Desai said. "It's one of the busiest weekends for us; we know we will be busy that weekend. We know that for sure."
If you're having trouble finding a motel, hotel, or bed and breakfast for that weekend there is still another option. Host Homes is a program where local residents open up their homes to riders and their families for the weekend.
"Host homes can be anything; we have some host homes that are one night and no meals. We have some host homes that are three nights and meals and hanging out with the family," Ayres said.