For many Texoma drivers having so many businesses in the intersection of Call Field and Lawrence Rd. equals more problems on the road.
That means frustration is still brewing even after traffic improvements were made in that area recently.
"It seems like you get held up or people are always honking at you because you're trying to turn. People get frustrated because they're trying to get through the light fast. If you're going into El Fenix, it's hard to get in there," said a driver from Wichita Falls.
And another Texoman agrees, "I really don't like it because it makes me late for work and so I have to take either a completely different route or I have to leave 20 minutes early just to get there on time."
Some drivers fear going in and out of businesses might get even worse now that an organic food store called Natural Grocers is being built on Lawrence Rd. next to McAlister's Deli. City Plans Examiner Ricky Horton said, soon even more cars will be surrounding that area. A developer will be bringing in a Braum's Ice Cream & Dairy Store in a new strip mall on Call Field that's almost completed.
"That's probably the first phase of what's going to be happening out there. It does have a restaurant going in on the north side suite and other spaces will be empty until they pull permits for what they want," said Horton.
Horton also said up to eight new businesses could set up shop once the whole strip mall is completed but it all depends on how the floor plan is developed.
"Well I don't think you can have enough businesses really. Wether it's eatery or some type of retail coming in, the city is equipped to handle it," said Horton.
And drivers said that actually makes all the honking and frustration worth it.
"I think it's great. I love seeing all the new stores coming through and I think new business is good for Wichita Falls," said a driver.
Horton also said he doesn't have a specific time frame for when the new Natural Grocers or the first phase of the strip mall will be completed.