This weekend's Hotter'N Hell Hundred event is expected to have a record number of participants from all over the country.
That's why businesses have been preparing for months to handle the thousands of tourists that will descend on the Falls.
The phone has been ringing off the hook at the Best Western University Inn & Suites. People have calling to make last minute reservations for the Hotter'N Hell weekend but like most hotels in town, all the rooms got booked six months in advance.
"Normally we run about 80 percent. Anywhere from 60 to 80 percent full and of course on Hotter'N Hell weekend we're 100 percent full," said Robin Duran, the general manager.
That's why on Wednesday Duran received boxes filled with extra linens they'll need for the weekend. She also ordered an additional shipment of fresh fruits and bottled water. Bike riders will be getting those in a bag before the race on Saturday.
"As far as the housekeeping staff, we will have a full staff. Normally we would run with six people a day and for that weekend it will be 10," said Duran.
Hotels are not the only ones stepping up their game. Restaurants are also cooking up a plan to serve the masses. Jalapeno Tree's General Manager Derick Peters said, this is one of the busiest weekends for his employees.
"Hotter'N Hell weekend is marked in our calendar and we discuss and share ideas on how we're going to increase our inventory for the week. Our staffing is the main thing because we want to provide good customer service," said Peters.
Peters said, beef and shrimp are always the hot ticket items during Hotter'N Hell, so they had to order an extra shipment.
When it comes to money, during last year's event the restaurant cashed in a thousand dollars extra on Saturday alone. Peters hopes they'll top that this year.