Pride In The Falls - Phase Two

Members of Pride In the Falls has been working hard to expand and improve the City of Wichita Falls. The organization was developed in 2009 to bring together the City, Chamber of Commerce & Industry, Convention & visitors Bureau and Downtown Development.

They held a luncheon at the Wichita Falls museum of Art on Wednesday to thank supporters and to kick off phase two of the citywide marketing campaign.

During phase one of the campaign, Pride In The Falls established a logo and brand for the city titled "Blue Skies. Golden Opportunities." They also made an effort to grow businesses and develop the Downtown Wichita Falls area. Those who took part in phase one feel that it was successful because the community was so supportive.

"We have people who wana be involved in not only their family's lives but the community's life to make life better" said Former Wichita Falls Mayor Lanham Lyne.

"It's an exciting time. We all have pride in the Falls, so this is truly a unique opportunity to really put our best foot forward and shine on," said Pride In The Falls President Jim Hieman.

Phase two will now focus on marketing the city regionally and globally.

"We're challenging people to come and live an extreme life in Wichita Falls. We're doing an extreme campaign about the extreme events we offer such as Hotter 'N Hell, Triple Threat, Zombie Crawl and the list goes on. That's the really unique thing about Wichita Falls," said Hieman.

The organization hopes to bring in more businesses and people into the Falls. Some selling points also include the quality of life, business expansion opportunities and low cost of living.

Pride In The Falls is looking to raise $200,000 every year for the next three years.

Donations can be made to Pride In The Falls through their website at .

Any updates to the Pride In The Falls initiative and to see a Wichita Falls community calendar, visit .

Cynthia Kobayashi, Newschannel Six.