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SOURCE Soy Vay
Soy Vay Takes Teriyaki to New Heights with A Pollo '13 Mission Launch in Nashville
NASHVILLE, Tenn., Oct. 12, 2013 /PRNewswire/ -- Soy Vay®, a premium line of preservative-free, kosher marinades, today confirmed that it has boldly cooked chicken where no teriyaki had gone before: the stratosphere. History was made at 12:07 pm CDT when chicken marinated in the sauce was confirmed to have successfully returned to Earth after it was launched to 104,572 feet and slow-cooked in space.
The mission's success was made possible with the help of a team of physicists and (real) rocket scientists who partnered with Soy Vay to design the A Pollo '13 capsule and hone its space cooker technology. Made of polystyrene foam and sculpted to resemble a bottle of Soy Vay, the A Pollo '13 capsule was developed to insulate the cooking process from the sub-zero temperatures of the upper atmosphere. Inside, one pound of organic, free range chicken breast marinated in Soy Vay Veri Veri® Teriyaki sauce was vacuum-sealed in plastic and suspended in a water bath. A chemical reaction initiated just prior to the 10:08 am CDT launch heated the water surrounding the chicken, which slowly cooked the meat to 155 degrees F over the course of the 1 hour, 59 minute space voyage.
"The sweet and savory flavors in Soy Vay marinades make it easy for cooks of any level of experience to deliver awesome, out-of-this-world dishes, here on Earth," said Soy Vay marketing manager Tad Kittredge. "We realized that the only reasonable way to take teriyaki to the next level would be to cook it outside the kitchen, far beyond the grill, and among the stars – so we found a way to do it!"
To avoid disturbing the gentle cooking process with the intense vibrations of a rocket launch, the A Pollo '13 capsule was tenderly carried into the stratosphere, by a weather balloon. When the balloon burst, due to the lowered atmospheric pressure, a parachute opened, slowing the space-cooked chicken's fall to Earth. Upon landing, it was located by a team of Soy Vay chicken chasers, promptly sampled and declared to be undeniably delicious.
Space chicken enthusiasts near and far convened at Cumberland Park in Nashville to witness the A Pollo '13 launch. They enjoyed less adventurously prepared, but similarly delicious, bites of Soy Vay marinated chicken, served hot off the grill.
For more information and videos about the A Pollo '13 Mission or to find out what epic feat of food Soy Vay might attempt next, visit soyvay.com/awesomesauce.
The Legend of Soy Vay
Founded in 1982, Soy Vay got its start when an Asian girl and a Jewish boy came together over their love of food, Asian flavors and secret family recipes with the idea to bottle the best tasting sauces possible, using only the finest ingredients around- no preservatives and no additives.
Today, Soy Vay makes five different marinades, all kosher and preservative-free, featuring quality ingredients like expeller-pressed soybean oil and whole toasted sesame seeds- remaining true to the spirit of the original Soy Vay® Veri Veri® Teriyaki.
All Soy Vay products are available in the Asian foods aisle at fine retailers nationwide, with a suggested retail price of approximately $4.99 for 13- to 22-ounce bottles and $37.89 for gallon-size containers of select products. To purchase online, visit soyvay.com/shop-now.
Soy Vay® is a wholly owned subsidiary of The Clorox Company. The Clorox Company is a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,400 employees and fiscal year 2013 revenues of $5.6 billion. Clorox markets some of the most trusted and recognized brand names, including its namesake bleach and cleaning products, Clorox Healthcare™, HealthLink®, Aplicare® and Dispatch® products, Green Works® naturally derived products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Glad® bags, wraps and containers, Kingsford® charcoal, Hidden Valley® and KC Masterpiece® dressings and sauces, Brita® water-filtration products, and Burt's Bees® and gud® natural personal care products. Nearly 90 percent of the company's brands hold the No. 1 or No. 2 market share positions in their categories. Clorox's commitment to corporate responsibility includes making a positive difference in its communities. In fiscal year 2013, The Clorox Company Foundation awarded $4.1 million in cash grants, and Clorox made product donations valued at nearly $10 million. For more information, visit TheCloroxCompany.com.
Kelly McAlearney, The Clorox Company; 510-271-2183; email@example.com
Sarah Prejean, Current; 415-262-5905; firstname.lastname@example.org
Video with caption: "Detractors may have clucked that a flightless bird could never soar to outer space. However, video proof of the A Pollo '13 Mission was captured by several onboard cameras." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM96637-20131012-1a.mp4
Image with caption: "The A Pollo '13 team prepares to release its custom-designed space cooker capsule, launching its mission to cook a Soy Vay teriyaki-marinated chicken in space." Image available at: http://photos.prnewswire.com/prnh/20131012/MM96637-a
Image with caption: "Reaching an altitude of 104,572 feet above the Earth on October 12, 2013, the A Pollo '13 space cooker capsule became the first to successfully cook a Soy Vay teriyaki-marinated chicken in space." Image available at: http://photos.prnewswire.com/prnh/20131012/MM96637-b
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