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SOURCE Unicorn Media, Inc.
SVP Product Management, Prashanth Pappu and Chief Revenue Officer, Chuck Parker to Speak on Monetization and Online Video Advertising
TEMPE, Ariz., Oct. 31, 2013 /PRNewswire/ -- Unicorn Media, the market leader in Internet video solutions that allow the world's largest publishers to dynamically insert video ads on IP-enabled devices, announced today that the company is presenting at the upcoming BroadbandTVCon event, which will be held November 5-6, 2013 at the Loews Hollywood Hotel in Los Angeles. Unicorn Media's SVP of Product Management, Prashanth Pappu, will address breakout session participants on monetizing second screen content during the first day conference. Chuck Parker, Unicorn Media Chief Revenue Officer, will participate on a panel focusing on the future of online video advertising across all screens the following morning.
BroadbandTVCon will be attended by entrepreneurs and thought leaders from across the entertainment industry, providing great networking opportunities and a chance to see the latest innovations on display at the event's exhibit hall. Keynote speakers include Marjorie Cohn, Head of Television at DreamWorks, and Ran Harnevo, Senior Vice President of Video at AOL.
Unicorn Media's SVP of Product Management, Prashanth Pappu, will lead a breakout session in the Dolby Ballroom, Salon 5, on November 5 from 2:45 to 3:15 PM. The discussion will center on how video publishers can address the challenges and complexities of the second screen phenomenon to fully tap available revenue streams. The breakout session, entitled De-Mystifying Monetization on the Second Screen, will give participants a fresh look at how they can simplify processes to generate revenue across all device types.
Chuck Parker, Unicorn Media Chief Revenue Officer, will speak on The Future of Advertising, Monetization and Subscription OTT Services panel in the Dolby Ballroom, Salon 4-5-6, on November 6 from 11:15 to 12:15 PM. The panel will examine how dynamic ad insertion technologies, online networks and the second screen play a role in defining the future of advertising.
Unicorn Media, a pioneer in the mobile video space, delivers intuitive, easy-to-use content monetization solutions to leading broadcasters worldwide. Learn more about the company at www.unicornmedia.com. Find out more about BroadbandTVCon at www.bbtvcon.com.
About Unicorn Media, Inc.
Unicorn Media, Inc. is the leading provider of Internet video solutions that enable companies to maximize IP video profitability for live and VOD content. Our patented technology, Unicorn OnceVOD™, allows customers to ingest video content one time and deliver it to every Internet-connected device via a single URL. OnceVOD™ and OnceLIVE™ allow content owners to monetize their content on any device by dynamically inserting targeted ads and analyzing content and ad performance in real-time on every platform, allowing for on-the-fly changes to maximize profitability.
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