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SOURCE AVG Technologies
New research uncovers concerning trend in parental behaviour towards child device ownership and use
AMSTERDAM and SAN FRANCISCO, Dec. 19, 2013 /PRNewswire/ -- With child internet safety concerns on the rise, a new study from AVG Technologies N.V. (NYSE: AVG), the provider of Internet and mobile security, privacy and optimization to 172 million active users, has found that 64% of the parents surveyed with children under seven admit to letting them spend time on the internet while they are not in the room. Worryingly, the results come as gadgets look set to be top of Christmas wish lists, with 33% of respondents claiming that they plan on buying their child a mobile device this year.
The survey, which questioned over 1,000 families across the US, Canada and the UK also discovered that 73% of respondents would consider giving their children a device that they had not used themselves and only 26% are currently using any kind of restricted profile or kid zones on their children's devices – despite 82% being aware of the option. As parents struggle to manage their children's device ownership and use, results highlighted the increasing pressure they feel under to buy their children the latest technology; with 40% of respondents admitting to feeling this way and 'pester pressure' from both their children (68%) and their children's friends (52%).
There were however some positive indications that parents are at least starting to take more responsibility when it comes to the devices they give their children – actively seeking guidance in the purchase stage and getting involved in the initial device setup. Of those questioned:
"Parents need to take a more active role regarding their children's device usage at home and remember that their job does not end once the device is unwrapped," said Tony Anscombe, Senior Security Evangelist, AVG Technologies. "To steal from an old adage, a device is for life, not just Christmas and it is of vital importance that parents take ongoing responsibility for making sure their children are using their devices in the safest way possible. With the right framework in place, families should be able to enjoy technology together and encourage children to learn, play and feel free to be themselves when using these connected devices."
An online survey of 1,221 consumers was undertaken in the UK, US, and Canada. The survey was set up using Qualtrics and respondents were from Qualtrics' online panel. Fieldwork took place in December 2013.
About AVG Technologies (NYSE: AVG)
AVG's mission is to simplify, optimize and secure the Internet experience, providing peace of mind to a connected world. AVG's powerful yet easy-to-use software and online services put users in control of their Internet experience. By choosing AVG's software and services, users become part of a trusted global community that benefits from inherent network effects, mutual protection and support. AVG has grown its user base to 172 million active users as of September 30, 2013 and offers a protection, performance and privacy products and services suite to consumers and small businesses including Internet security, performance optimization, mobile security, online backup, identity protection and family safety software. www.avg.com
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