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SOURCE The Madison Square Garden Company
LAS VEGAS-BASED GAMING GIANT TO HAVE EXTENSIVE PRESENCE AT THE FORUM AS PART OF NEW MARKETING PARTNERSHIP
LOS ANGELES, Jan. 14, 2014 /PRNewswire/ -- It was announced today that Caesars Entertainment Corporation has signed on as an official partner of the Forum in Inglewood, Calif., which reopens on January 15, 2014, following an extensive reinvention of the venue. As part of this partnership, Caesars Entertainment will have a prominent marketing and brand presence in and around the re-imagined Forum and will work to create unparalleled experiences for Forum customers.
"This partnership brings one of the world's most iconic venues together with the world's largest gaming entertainment company. We are delighted to welcome Caesars as an official partner of the Forum," said Sid Greenfeig, senior vice president, west coast business operations, the Forum. "We recently completed a reinvention of the Forum that has created the largest indoor performance venue in the country with a focus on music and entertainment and are proud that the highly regarded brand name, Caesars, can be a part of that. Through this partnership, Caesars will have a powerful platform, as well as a dedicated partner to help them reach new customers and continue as a world-renowned gaming, entertainment and hospitality company."
As an official partner of the Forum, Caesars Entertainment will have a dedicated 4,000-square-foot hospitality space located on the event level. Named after the entertainment company's flagship resort in Las Vegas, the "Caesars Palace Club" will create unique interactive experiences for fans at the Forum. Additionally, members of Caesars Entertainment's loyalty program, Total Rewards, will have the opportunity to receive tickets to select Forum events. Elite Total Rewards members may also have the opportunity to receive behind-the-scenes experiences at select Forum shows. Additionally, Caesars Entertainment will occupy a space on the Forum's terrace for pre-show activation initiatives where attendees can win prizes to be redeemed at Caesars Palace and other Caesars Entertainment resort experiences in Las Vegas. Caesars Entertainment will join the Forum's presenting partner, Chase, in providing all fans of the Forum with unforgettable experiences.
"Caesars Entertainment has always led the way within our industry in presenting high-profile entertainment so we are thrilled to partner with the Forum to deliver additional extraordinary live entertainment experiences to our customers living on the west coast," said Jason Gastwirth, Caesars Entertainment senior vice president of marketing and entertainment. "We are confident that the Forum will once again be the premier music and entertainment destination in Southern California and we look forward to being a part of the venue's most memorable moments."
Partnership with the Forum is an ideal match for Caesars Entertainment as it will allow the Las Vegas-based company to engage with a wide-array of Southern California-based entertainment seekers. Long considered a leader in live entertainment within the gaming hospitality industry, Caesars Entertainment boasts more than 40 entertainment venues nationwide including a significant footprint in Las Vegas with multiple stages and showrooms spread across the company's nine Las Vegas resorts. An innovator in the industry, the company originated the concept of the modern Las Vegas headlining residency. Celine Dion helped to usher in this new era of entertainment with her debut at The Colosseum at Caesars Palace in 2003. Since that time, The Colosseum has become home to some of the world's most iconic entertainers and won multiple awards, including being named "Venue of the Decade: 2000-2009" by Billboard Magazine. In late 2013, the company once again ushered in a new era of entertainment in the famed resort city with the launch of Britney Spears' "Britney: Piece of Me" at the newly renovated The AXIS theater at Planet Hollywood Resort & Casino.
The Forum underwent a reinvention that has created a thriving venue for both artists and music fans. New amenities include: a completely modernized Arena bowl with superior acoustics; approximately 8,000 square feet of new event level hospitality offerings; lavish new VIP clubs; a 40,000 square foot outdoor terrace; and seven star-caliber dressing rooms as well as a return to the venue's original exterior color – now officially known as "Forum red."
The "Fabulous" Forum reopens on January 15 with the first of six historic performances by the legendary Eagles. Additional dates include: January 17, 18, 22, 24 and 25. On January 20, Justin Timberlake's highly anticipated "20/20 Experience World Tour" will come to the venue followed by Alejandra Guzman on February 1, who will be the first Latin artist to perform at the newly reinvented venue. Imagine Dragons' "Into the Night Tour" will come to the Forum on February 14, followed by "Paul Simon & Sting: On Stage Together" on February 15. TobyMac will bring his "Hits Deep Tour" to the venue on March 1 along with some of the biggest names in Christian music and Kings Of Leon will be performing at the Forum on March 21 in support on their 2014 Mechanical Bull Tour. Chelsea Handler will bring her "Uganda Be Kidding Me Live" tour to the venue on April 26 and Armin van Buuren's "Armin Only: Intense" is scheduled for May 9.
About The Madison Square Garden Company:
The Madison Square Garden Company (NASDAQ: MSG) is a fully-integrated sports, media and entertainment business. The Company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned to work together to drive the Company's overall business, which is built on a foundation of iconic venues and compelling content that the company creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports owns and operates the following sports franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also features the presentation of a wide variety of live sporting events including professional boxing, college basketball, bull riding and tennis. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from the Company's venues. MSG Media's television networks consist of regional sports networks, MSG Network and MSG+, collectively referred to as MSG Networks; and Fuse, a national television network dedicated to music. MSG Networks also include high-definition channels, MSG HD and MSG+ HD, and Fuse includes its high-definition channel, Fuse HD. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in the Company's diverse collection of venues. These venues consist of Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, the Beacon Theatre, the Forum in Inglewood, CA, The Chicago Theatre, and the Wang Theatre in Boston, MA. More information is available at www.themadisonsquaregardencompany.com.
About Caesars Entertainment Corporation:
Caesars Entertainment Corporation is the world's most diversified casino-entertainment company. Since its beginning in Reno, Nevada, more than 75 years ago, Caesars has grown through development of new resorts, expansions and acquisitions and now operates casinos on four continents. The company's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars also owns the London Clubs International family of casinos. Caesars is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. We are committed to environmental sustainability and energy conservation and recognize the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.
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