Texoma Businesses Experience Valentine’s Day Rush - KAUZ-TV: Newschannel 6 Now | Wichita Falls, TX

Texoma Businesses Experience Valentine’s Day Rush

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Whether it's a box of chocolates or a bouquet of flowers, many people across Texoma are scrambling to find Valentine's Day gifts for loved ones.

Valentine's Day is the busiest day of the year for flower and specialty shops, preparing orders for the early birds and the last minute gift shoppers.

"It's about 5 to 2000 times busier than a normal day," said Lucille Holder, retired owner of House of Flowers.

The flower shop has been taking Valentine's Day orders for the past three weeks and will be making deliveries Friday morning.

"The flowers need to be as fresh as possible," said Holder. "So last minute, we spend the night and lots of long hours."

Holder said as the big day approached, she was concerned about the weather. If the cold spell felt this month continues into Friday, it could possibly ruin the flowers and slow down deliveries.

"It's the delivery that's the problem because you can't make as many deliveries and can't leave as early. If the weather is bad, we don't want our drivers to get hurt," she said.

But with sunshine and warmer temperatures forecasted for Friday, Holder said she is excited to see customers receive their bouquets.

Edible Arrangements is also another popular option for a Valentine's Day surprise. Owner Sarah McGinty and her employees have been working hard to meet the demand.

"We'll do probably 600 orders on Friday which normally we'll do 15 or 20 a day," she said. "So it's extremely busy."

Workers will dip 10,000 strawberries in chocolate and make around 2,000 pineapple hearts. For such a big task, more workers were brought in.

 "As far as people, I brought in probably 20 people to help. We have 2 shifts going," said McGinty.

Both shops will be busy with deliveries on actual Valentine's Day but will also cater to last minute gift seekers on Friday.

This year, gift seekers nationwide are expected to spend more than $20 billion on Valentine's Day flowers, chocolates and other gifts. The average spending per customer is $136, up 3.8% from last year.


Cynthia Kobayashi, Newschannel 6.