Plans Underway for New Road Signs in Wichita Falls - KAUZ-TV: Newschannel 6 Now | Wichita Falls, TX

Plans Underway for New Road Signs in Wichita Falls

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The City of Wichita Falls may soon be getting a bold makeover.  On Tuesday, Wichita Falls City Council approved a way-finding signage plan that gives the green light to work on developing new highway and street signs all across the city.

"The signs promote the city's logo and will be blue and gold.  So they will be very visible and stand out," said Wichita Falls Assistant City Manager Kevin Hugman.

Hugman is at the forefront of the project that has been in the works for the past two years.  The reasoning behind the project is to attract more people to the city.

"The purpose for the way-finding plan is to help get people off the main roads and into town to see the major attractions," said Hugman.

The project is made up of four phases totaling around $2-million.  Phase One will take up a majority of the cost, making up a little over $1-million.  $750,000 out of the $1-million will be coming out of the city's general reserve fund, while $250,000 will be allocated by the 4-B Sales Tax Corporation.

Phase One will start with adding signs to major highways including Central Freeway, I-44, Highway 281 and 287.

"We will also have major signage along the major artilleries like Broad Street, 8th Street, Scott Street and many more various streets around the downtown area," said Hugman.

In order to figure out what signs were necessary, the city held three different focus groups that included residents, representatives from different businesses, and organizations around town.

These new road signs are a welcome addition for Cynthia Laney, Executive Director of the Wichita Falls Downtown Development, who believes it will help both the economy and community grow.

"Historically, we have not had good signage.  It'll get people off the highway and take them all around town. It helps all of our businesses because people can find them a lot easier. So it's a very impactful project and we are very excited," she said.

Hugman said it will take another four to five months to get the plans and installation finalized with the hired contractor Geograph Industries, Incorporated, but he hopes the first signs will be put up sometime in August or September.

Future plans include adding trail, pedestrian, park and large vicinity signs.


Cynthia Kobayashi, Newschannel 6.

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