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Shropshire Motorhome Dealer Welcomes New Hymer Brand Carado

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SOURCE Travelworld Motorhomes

TELFORD, England, May 20, 2014 /PRNewswire/ --

A leading motorhome company is set to become an official UK dealership for luxury motorhome manufacturer Carado.

Travelworld Motorhomes, based in Shropshire, has added Carado alongside its fellow Hymer Group model portfolio, enabling it to offer customers the complete and diverse range from one of the best leading luxury motorhome brands.

The Carado brand offers a solid focus on functionality, 'artless elegance' and an agreeable price. As a member of the Erwin Hymer Group and manufacturing excellence at the 21 acre Capron site in Dresden, Germany, the brand is also able to draw on a strong pool of motorhome genes. A 10 % market share in Germany ranks it at number two in the whole country and with sales gathering pace throughout Europe, Carado has already managed to attain a series of industry awards in its eight year existence.

Carado Is 'Affordable Excellence'

Nick Barker, Sales Manager at Travelworld said: "Taking on Carado was a natural progression for the business. The acquisition brings the manufacturing excellence and ingenuity present in the prestigious sister companies' products to a new audience at an incredibly low price point, offering what we believe can only be described as 'Affordable Excellence'."

Asked how Carado stands apart from its fellow Hymer vehicles, Nick says that the underlying quality of Hymer is no different but that having studied the marketplace and seen manufacturers offering 'ordinary' and 'lacking in real appeal' motorhomes at entry level, the Carado is different. He says: "The Carado range offers superb engineering functionality with a diverse choice of 10 different floor plans in 2 - 6 berths." He adds: "Bringing this range to Travelworld is extremely exciting and we look forward to showcasing the range for potential customers locally and from across the UK".

Speaking on behalf of Carado, Andreas Ortlieb, Export Manager, said: "We are delighted to have Travelworld as a Carado retail partner and I firmly believe that the combination of the first-class facilities and service offered at Travelworld coupled with the undisputed strength of our product will lead to phenomenal demand and sales of Carado Motorhomes". 

Ross Edwards, Managing Director at Travelworld said: "The addition of Carado was the next intuitive step in providing our customers with the most comprehensive range of quality motorhomes from Hymer. Despite our obvious instincts to welcome Carado, the decision also makes practical sense. Carado sits in a unique market position and is able to meet the needs of those customers who are both discerning yet sensible in their decision making."

Travelworld can be found at http://www.motorhomes.co.uk.

Media Contact Details:
Ross Edwards
Managing Director
+44-(0)1952-586888
Travelworld Motorhomes, Halesfield 14, Telford, Shropshire, Midlands, TF7 4QR, United Kingdom


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