Wichita Falls, TX - A group of economic ambassadors have their eyes set on increasing their visibility in Wichita Falls.
Wichita Falls Chamber of Commerce officials say when the chamber first moved in its existing office space its location was not a concern, but now its mission has expanded.
On the corner of 8th and Lamar street is the home of one of the most important offices in downtown Wichita Falls, but many residents do not even know it's there.
The chamber plays an important role in our community, courting businesses and welcoming visitors in Wichita Falls.
Signage of what was once called the board of commerce and industry, now the Wichita Falls chamber of commerce is hidden by trees.
Rita Underwood, a resident of Wichita Falls for nearly 25 years says the chamber's visibility could use a little sprucing up.
"It is a concern because I am not aware of any advertisements, any promotions. I think it's very important people should know where the chamber of commerce is," said Underwood.
Henry Florsheim, President, and CEO echoed the same sentiment.
"When we were the board of commerce and industry, our location was less of concern. As the chamber of commerce, our mission has expanded. It's difficult for us to welcome visitors and be accessible to the business community if nobody knows where we are."
Last month, chamber officials sent out its 'Chamber Chatter' publication highlighting the difficulty people have finding its offices, parking, signs they signal its location.
Eddie McCandless, a lifelong resident of The Falls acknowledges the importance of the chamber but does not think relocating to a more visible area will make a difference.
"I don't see how it can. They're out trying to get people to come to us. They don't just have people driving around Wichita Falls looking for the Chamber of Commerce. If they are they need to publicize that more," said McCandless.
The chamber board and staff are currently working on a plan to develop a new store front location that will also serve as a visitors center in downtown. A timeline on that has not been released. Chamber officials only say, in the near future.
Chamber officials would like to know what you like to see in your new chamber and visitors center.
Jimmie Johnson, Newschannel 6