Thousands of bikers are coming to Wichita Falls for the annual Hotter N' Hell Hundred. The event brings in not only thousands of people, but millions of dollars into the Wichita Falls economy.
One of the biggest benefactors of the bike race is the various sporting goods stores across town. Bike Stop is a bike specific store that said the HHH helps bring in nearly two to three times more in profits than what's made during the rest of the year.
"We are actually down on the month from last year, but we are up from the previous years, so business has actually been really good throughout the entire year not just these last two months," said Sean Brown a Bike Stop Salesman.
Aside from basic maintenance, repairs and tire sales nutrition has become of the biggest sellers for bikers looking to stay hydrated and fueled during the HHH.
Though the big race won't start until Saturday on Friday Bike Stop will be hosting a block party at the store location on Southwest Parkway in Wichita Falls. There will be food, drinks and a raffle for a chance to win a $1,700 bike.