'Brown Thursday' New Black Friday In Texoma

'Brown Thursday' New Black Friday In Texoma

Hundreds of Texomans could be seen packing retail stores for what is being labeled Brown Thursday by some. According to the National Retail Federation, nearly 136 million Americans will shop this thanksgiving weekend. The NRF goes on to say that nearly 57% of Americans started their holiday shopping prior to Thanksgiving.

Many retailers had specific lines for Black Friday  Just outside Target in Wichita Falls many like Citlalli Alba and her family could be seen waiting to get inside for holiday shopping deals.

"I've been here since 3 this afternoon. We started Thanksgiving at 12 so we could get here on time we're buying TV's and stuff because you know the early bird gets the worm," said Alba.

In an effort to avoid conflict and chaos many retailers used a hand out the ticket system to prevent shoppers from fighting one another in what can sometimes be heated battles for popular items. While Wichita County Sheriffs Deputies were on the scene of many retailers in the area there were no major incidents or injuries associated with the Brown Thursday sales.

The NRF expects sales in November and December to increase by 3.7% to 630.5 billion. That's higher than the 10 year average of 2.5% sale increases during previous November-December.

Jack Carney, Newschannel 6