WICHITA FALLS, TX - Easter weekend is in full swing across Texoma. The National Retail Federation is estimating $17.3 billion will be spent for this holiday. Residents Newschannel 6 spoke with spent anywhere from $50 to $150 for their Easter merchandise.
"Easter baskets, eggs, dye and toys, you know fun stuff like that for the kids," Alicia Brislin said.
The NRF estimates consumers will spend: $5.5 billion on food, $3 billion on clothing, $2.7 billion on gifts, $2.4 billion on candy and $1.2 billion on flowers.
Those numbers are not surprising to Target store manager Kerry Beaver.
"Easter is definitely and great holiday for Target because we have people shopping for clothing to dress up for Easter, and also obviously the seasonal items like candy are always good and Target always has a great stock for those so it ends up being a great holiday for us," Beaver said.
Those celebrating plan to spend an average of $146 per person according to the NRF. However, residents Newschannel 6 spoke with said it's about more than the money.
"Just getting the experience. Taking her out to go Easter egg hunting and watch her have fun and run around and laugh," Shawn Hetcel said.
Despite the massive spending this Easter, residents I spoke with said it has not overshadowed the reason for the season.
"Being more there for family, friends and just trying to get around and enjoy yourself and not forgetting that it's only about Jesus," Niki & Allen Gomez said.
Samantha Forester, Newschannel 6