WICHITA FALLS, TX (KAUZ) - Hotter 'N Hell has helped put Wichita Falls on the map, but why is this event so successful?
Some Midwestern State University faculty members and students are trying to find out.
Doctor Niyati Kataria, a MSU Assistant Professor of Management, said part of its success is because of the people who put the race together.
The group of researchers did a survey with the board and leaders of the event to find out why they do it year after year, donating their time and money for free.
Doctor Kataria said believe it or not, one reason is the hot temperatures.
"That was kind of a surprising one for us. We didn't think that volunteers would want to be out there in this heat working, but more than one person has told us they don't mind the heat. They actually feel like a survivor," said Doctor Kataria.
She said the culture surrounding this event is very strong.
She adds people who volunteer once, end up volunteering for life.
The goal of this research is to make sure the Triple "H" continues to thrive, and to help other non-profits find just as much success.
The second phase of the research will include a survey that is aimed at discovering why the estimated 5,000 volunteers want to lend a hand every year.