WICHITA FALLS, TX - The 2016 Hotter N Hell Hundred saw attendance drop by nearly 10%, but organizers said the event was no less a success than previous years. Chip Filer is the Executive Director for the HHH. He's been working for the organization for nearly a decade.
"It's not just a one-day endurance ride on Saturday, but four days of activities," said Filer.
In 2015, those four days brought in around $7.6 million to the Wichita Falls community. The organization is still crunching the numbers to learn what this year's financial impact was, but they have been able to tally how many riders took part in the 'Triple H' events.
We were down 10.5%. There were 9,800 people in the endurance ride, total weekend participation was 11,620, it was a good weekend," said Filer.
While there is no exact dollar figure to the funds the organization raised during the event this year, Filer said that they have more than enough money to fund the event next year in 2017. Filer said they take those excess funds and then donate them to various organizations that help support and contribute to the event.
"We make a significant donation to Children's Miracle Network over at United Regional Healthcare. They provide all of the equipment and stuff for all the rest stops around the route," said Filer.