WICHITA FALLS, TX (KAUZ) - A tradition that got its start in 2010 took place across the country. Small Business Saturday is an annual push for consumers to support small, locally owned businesses.
Many businesses in Wichita Falls were filled with shoppers this Saturday who were keeping their dollars local.
"Small business Saturday is giving the locally owned businesses a chance to survive in a field where they are overshadowed by the big businesses like Walmart, Target, Kohl's," Endurance House owner, Valerie Pinson said.
Saturday was the second #SmallBusinessSaturday for Pinson and her business.
"It's just about us. Just about giving back to the (small business) community and being supportive of people who live and bring businesses into the community where you live," Pinson said.
Local stores in downtown had many visitors including Philip Aragon.
Aragon enjoys shopping at local antique shops in the area because he said the owners take the time to get to know every customer. He also sees the benefit of supporting businesses in that area.
"The more we can build up this area the better it's going to be for us all," Aragon said.
Jessica Edward, co-founder of Frank & Joe's Coffee House, said local businesses can be overlooked during the busy holiday shopping season.
"Whenever we're shopping we kind of go to wherever we think we (can) get presents with the best deals but small businesses are what truly supports our city," Edward said.
Edward said there is nothing better than going into a business and seeing the owner working, and that is something you cannot get with larger retailers.
Edward and Pinson both hope the boost in business locally is something they hope continues after this Small Business Saturday concludes.
Samantha Forester, Newschannel 6