WICHITA FALLS, TX - While many Americans are getting ready to celebrate the Holiday season it's not always the happiest time of the year for everybody. The Better Business Bureaus' Monica Horton is warning shoppers to be aware of common holiday scams and take extra steps to make their purchase is secure.
"Consumers I think the most important piece of advice we need to slow down," said Horton.
All online shoppers should do background research on their sites to make sure they are not getting fooled on the holiday.
"There is a lot of look alike websites and you may land on a website that appears to be used to shopping at and it may be just the same," said Horton.
If you find yourself making an online holiday buy Horton says consumers should look for one simple clue before filling out their payment information.
"In the address bar you need to make sure that it says https the s means that it is a secure site and that your information will be secure" said Horton.
As you shop some of these sites you might notice ads personalized just for you, some of those are generated based on your previous web search history. Horton says there is a way to opt our and prevent them from following you in the future.
"It's called ad choices if you want to opt out of some of that those advertisements that are following your spending habits you can click on the ad choices Icon and opt out of that," said Horton.
Consumers should also be aware of phishing e-mails that appear to be from a product shipper. While some of them might be, real Horton says, she's seen many consumers get duped in opening them and exposing their computer to malware.