WICHITA FALLS, TX (KAUZ) - Thousands are celebrating 37 years of cowboy tradition in Wichita Falls.
The Texas Ranch Roundup is taking place at the Kay Yeager Coliseum this weekend where ten ranches from across the Lone Star State are competing in a number of competitions.
From bronc riding, team branding, wild cow milking and more, these cowboys and cowgirls are battling it out for a good cause because this rodeo is not just about taking the top spot, it is also about helping the community.
Ashley Sims, the Director of Marketing and Development for the North Texas Rehab Center in Wichita Falls, said all of the proceeds raised throughout the weekend go toward client services at the North Texas Rehab Center, West Texas Rehab Center and the West Texas Boys Ranch.
"This event is really a twofold process, preserving that western heritage, that cowboy way of life and letting a lot of people who have never seen anything like that before be able to see how those folks live," said Sims. "Then also giving back to the community because all of the proceeds stay here or go to those other two charities out in west Texas."
Sims said over the years more than $3.3 million has been raised, and she is expecting about 15,000 to 20,000 people to come out this time around.
For those who did not get the chance to make it out Friday, no worries because things are kicking back off Saturday at 7:30 a.m. with the Ranch Horse Competition.
There will also be day two of the trade show, a cooking competition, talent contest, goat marking and the rodeo finale.
Sims said this variety gets all of the ranch family members involved.