HPT: Music is the tune of growth in downtown Vernon

Businesses bring live music to Vernon.

VERNON, TX (KAUZ) - Downtown Vernon is growing to the tune of live music. Restaurant owners said business has improved with the addition of live music.

"This area in a 30-60 mile radius has a lot of local talent," Rusty Spur Steakhouse and Saloon owner, Jay Young said.

Vernon has a rich music history being the birthplace of Roy Orbison.

"I think music as a whole, is not just a part of me, but it's a part of the city," Main Street Grill owner, Amy Jeansonne said.

Justin David and Kelsey Martin are one of the many local artists who has played at Three Hearts Steakhouse on Thursday nights.

"It's gotten so popular that a lot of times if you don't have a reservation you may not get in on Thursday night," owner Misty Bryson said.

She opened the doors eight years ago and added live music to the menu three years later to boost business on Thursday.

"It's neat because you get to showcase a lot of local talent that they may not have a lot of places to play," Bryson said, "but there are two other places here on the square that's just booming. So, it's fun seeing everyone participating and having a place to go at night."

Places like Vernon Parts Sports Grill on Friday and Saturdays and the patio at Main Street Grill is packed on Saturdays.

"When we first came in and I saw this patio I was like oh my gosh it needs a lot of work," Jeansonne said, "but I would really like to eventually have a stage and have live music out here at night."

Now a year later, Amy Jeansonne has seen that that dream become a reality at Main Street Grill.

"You know our downtown district, between us, a couple of the other restaurants," Jeansonne said, "that new sports bar that opened up, you know we have created an awesome environment that is downtown, that is bringing more people in."

Not just downtown, Rusty Spur Steakhouse and Saloon owner Jay Young, says they have continued to see the business grow.

"Our sales compared to where we first started five years ago have almost doubled completely in four or five years. Vernon has been amazing to me and my family," Young said.

Jeansonne said her customers aren't just locals.

"We have Wichita Falls, Lawton, Altus, Quanah, Childress, all kinds of people coming in, and it's really neat to see this impact that the downtown district is making," Jeansonne said.

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