TxDOT Drunk Driving Campaign Targets Young Hispanic Male Drivers

Published: Apr. 1, 2015 at 1:01 PM CDT|Updated: Apr. 1, 2015 at 7:16 PM CDT
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Wichita Falls, TX-

The Texas Department of Transportation is once again pushing a campaign to bring awareness of the dangers of drunk driving. This time the message is targeting a specific group of drivers, young, Hispanic males.

It's called Drink. Drive. Go to Jail. De Veras. "De Veras" translates to "For Real."

This campaign kicks off during a busy holiday season.

Easter, Fiesta and Cinco de Mayo are just a few holidays, Hispanic families across the state will be celebrating this month. TxDOT these celebrations consisting of food, family and fun can sometimes turn deadly when drivers get behind the wheel of a vehicle and drive drunk.

Hispanics make up nearly one-third of the state's population and represent nearly 40 percent of DUI crashes. TxDOT said it launched this campaign to save lives on highways during this busy holiday season. 

On Tuesday, we talked with one Texoman who has two young sons and he says drivers, Hispanic or not have to be accountable for their actions.

"If the facts say that drinking and driving is more prevalent among us then of course that's what the government is going to study," said Fred Hiracheta, a Texoma driver. "So I just think this something that we should be concerned about."

Last year, TxDOT said young male Hispanic drivers, ages 17 to 34 represented nearly half of statewide drunk driving accidents.

Of those crashes, just over 605 resulted in serious injury and nearly  

275 deaths.

Here are some advice TxDOT offers that can really help save lives:

If you are planning to drink have a "designated driver." Call a taxi, friend or family member to bring you home. TxDOT said if you see someone about to get on the road after a few drinks,take their keys away and find them a ride. They will thank you later.

This campaign will be running through May 23.

Jimmie Johnson, Newschannel 6